The number one way to sell a house fast is to price correctly the first time. This is something we excel at as a brokerage and take pride in. Because of the care and attention we put into each listing, we typically sell a home in less than three months.
That being said, occasionally unforeseen market shifts and other timing issues will make for a listing that takes a little longer to sell than anticipated. Once a listing has been available for three months without the kind of movement we'd like to see, we will reach out to brainstorm some creative ways to revitalize your listing and put it at the forefront of buyers’ minds.
Here are some creative ways to give listings the boost they need.
Evaluate and Adjust the Price
The first step in revitalizing a stagnant real estate listing is to reevaluate the pricing strategy. We will research the current market trends, comparable properties in the area, and recent sales to ensure your property is competitively priced. If necessary, we’ll consider making a strategic price adjustment to attract a broader range of potential buyers.
Update and Enhance Listing Photos:
In the age of social media, you just can’t get away with iPhone photos of your listing. That’s why we cover the cost of professional photography of your listing so your home is presented in its best light. If we find the listing has grown stale, we’ll reshuffle photos and sometimes add additional shots that weren’t included to refresh and enliven the visuals.
Craft an Engaging Property Description:
We will also revisit and revamp your property description to make it more engaging and appealing. If there is a specific niche of clientele we’ve noticed taking interest, we will use descriptors and key-words to attract more of that audience. We’ll highlight unique selling points, such as proximity to amenities, recent renovations, or energy-efficient features. Using compelling language to evoke emotion and create a vision for potential buyers helps them imagine themselves living in the space. Keeping in mind the potential needs of buyers that will be attracted to your home and neighborhood, helps us to target the right clientele in the first place.
Leverage Social Media and Online Marketing:
It’s taken us 17 years to grow our extensive list of loyal clients and industry partners. We’ll take the time to share your listing via email and social media with our burgeoning audience just as often as we need to catch the attention of the right buyers. For older listings, we’ll invest in boosted social media and Google advertising to reach a broader out of state audience. As we continue to hold open houses and home tours, we’ll get a better sense of the type of client who is interested in your home and adjust our advertising and social media targeting accordingly.
Host an Open House or Virtual Tour:
We’ll continue to host open houses and coordinate regular tours of your home. This allows potential buyers to experience the property firsthand and ask questions in real-time. It also allows us to collect real feedback about ways we can improve the presentation of your property in order to make it more enticing to buyers.
Address Feedback and Concerns:
If your listing has received feedback from previous showings, we take it seriously. We’ll address any concerns or issues raised by potential buyers, whether it's related to pricing, condition, or specific features. Demonstrating responsiveness and a willingness to make improvements to your home can make your property more attractive to potential buyers.
In Conclusion:
Revitalizing a stagnant real estate listing requires a proactive and strategic approach. By adjusting pricing, updating visuals, and employing creative marketing strategies, we will breathe new life into your property listing and attract the attention it deserves.
Although it can feel frustrating to wait longer than anticipated to sell your home, we have been through it with clients before. We will work directly with you to come up with creative solutions to get you through the wait.
We recommend staying adaptable, listening to feedback, and being persistent in your efforts to position your property as a desirable and sought-after option in the market.
