Creating a Lifestyle at The HEATHER
A Lifestyle, Not a Subdivision
The Heather on Parkway will reinvent the way your buyers think of retirement. Not just another subdivision, the Heather is a 55+ community, surrounded by mountain views, urban parks, shopping centers, restaurants, quiet, and leisure. Homeowners will enjoy a network of like-minded neighbors who are dedicated to enjoyment. Each home is an oasis, a private space, built to each homeowner’s unique taste and specifications.
STRATEGIC BRANDING & POSITIONING
A full dedicated website for The HEATHER on Parkway speaks to the creation of community and lifestyle in this unique 55+ community. From a personalized branding video offering glimpses of homeowners enjoying private spaces and the surrounding neighborhood, to ongoing aerial views of the site under construction to generate interest, to individual web pages with professional renderings, virtual tours, and layouts the site will offer a cohesive educational experience for interested parties. Built-in leads generation and client management will allow your dedicated real estate team at Market Source to personally follow up on every inquiry.
HERE IS YOUR INITIAL WEBSITE MOCKUP >>
HERE IS AN EXAMPLE OF AERIAL VIEWS OF THE SITE UNDER CONSTRUCTION >>
PERSONALIZED BRANDING VIDEO
A personalized branding video published on YouTube offers glimpses of homeowners enjoying private spaces and the surrounding neighborhood at The Heather, generating interest through targeted ads and social media reels.
LISTINGS MANAGEMENT
Each individual listing at The Heather will be treated to a full suite of marketing tools including:
• Professional renderings of each space.
• Online virtual tours.
• Professionally written descriptions and MLS listings.
• A personalized marketing plan through our in-house marketing team that targets your specific demographic.
• Full-time listing and transaction coordinators to walk clients through every step of the selling process.
TARGETED ADVERTISING CAMPAIGNS
Targeted advertising campaigns generate 55+ leads from not just the immediate area but the Salt Lake metropolitan area and beyond as well as out-of-state clientele looking to relocate.
LEADS NURTURING AND EMAIL MARKETING
New leads will be nurtured through ongoing drip campaigns to maintain interest and work toward conversion.
SOCIAL MEDIA CAMPAIGNS
Strategic social media campaigns will target a broader audience through regular posts, stories, and reels.
BRANDED SIGNAGE
Large custom-branded subdivision signage and other directional signs will be strategically placed in the areas surrounding the project.
Here are a few examples of how we have successfully listed and marketed listings to find the ideal audience and make the right match.
YALECREST AVENUE
This simple modern dream house sits on Red Butte Creek in the heart of the Yalecrest neighborhood. This home is a showcase of custom architecture seamlessly combined with a site-specific design that maximizes the exposure to the natural environment surrounding the property.
SEE AN EXAMPLE OF A DEDICATED WEB PAGE FOR THIS LUXURY LISTING ON YALECREST ↠
CARRIGAN CANYON
Luxury mountain living in the heart of Salt Lake City. Imagine drinking your morning coffee alongside grazing deer, mountain songbirds, the fragrance of native sagebrush, and a western view of the high desert sunrise. This 1.42-acre lot in the sought-after East Bench neighborhood of Salt Lake City features mountain views and includes architectural engineered plans for a stunning modern luxury mountain home.
SEE AN EXAMPLE OF A DEDICATED WEBSITE FOR CARRIGAN CANYON ↠
Targeted Listings Campaigns
We run targeted advertising campaigns for our luxury listings to reach your ideal audience through email campaigns, social media posts, and reels and share the results with you directly in a weekly marketing report.
Your ideal audience is carefully tracked over time to ensure we are optimizing your ads to reach the best potential buyers nationwide.
Your results will be shared with you weekly in a personalized marketing report that includes listings statistics, advertising statistics, showings, feedback from potential buyers, and regular recommendations directly from your agent.